Yep, that’s a good tease.
Mondo is setting up their next gallery for their Austin showroom, which means another heap of posters will eventually trickle onto the internet in infuriatingly limited numbers. This time the show will revolve around George R.R. Martin’s world of Westoros as Mondo partners with HBO for a well-timed Game Of Thrones gallery. The show returns March 31st (here’s the season 3 trailer), and the team at Mondo have quite a scheme to celebrate.
The gallery –running March 8th to the 12th– will of course feature original and one-off artwork from a variety of artists, but it will also feature two larger edition screenprints that launch a new series. The rest of the 8-part series will be released two-at-a-time every week leading up to the series premiere. A little over-complicated maybe, but basically if you’re in the $500 eBay poster market or are extremely quick on the draw, there will be cool shit for you to buy soon!
OH, and there’s also a tie-in with a beer company…
The gallery event will also see the premiere of Brewery Ommegang’s new “Game of Thrones” beer where attendees, 21 and older, will be the first to taste the new beer. Launching in tandem with the season three debut on March 31, Iron Throne, a Blonde Ale, is the inaugural beer in the series and the result of a creative partnership between Ommegang and HBO. The collaboration is focused on developing unique beers that tie into themes and nuances of the medieval-like fantasy realm of Westeros. Iron Throne is a delicate, but piercing Golden Blonde Ale with Noble hops, a nod to having a Lannister currently on the Throne. The beer will be nationally available on draft and in 750ml bottles, for the suggested retail price of $8.50 per bottle, beginning in mid to late March and will be followed by the launch of additional beers.
Press release below.
MONDO LAUNCHES COLLABORATION WITH
HBO’S “GAME OF THRONES”
FOR GALLERY EVENT AND POSTER SERIESAustin, TX— Monday, February 25, 2013 — Mondo, the collectible art division of Alamo Drafthouse Cinema, is partnering with HBO’s “Game of Thrones” for a poster series and gallery event running March 8 – March 14, 2013. The gallery will be open to the public on March 8 from 7:00 – 10:00pm with regular hours to follow for the show’s duration. The Mondo Gallery is located at 4115 Guadalupe St. in Austin, TX.
Last year, Mondo and HBO’s “Game of Thrones” collaboration at San Diego Comic-Con was a huge success and this series takes that partnership to the next level with a wide range of spectacular original works and poster art from dozens of Mondo’s world renowned artists including Craig Drake, Daniel Danger, Jason Edmiston, Horkey, Jock, Phantom City Creative, JC Richard, and Ken Taylor. This special gallery event will also launch a Mondo poster series for the acclaimed HBO series, with 8 limited edition screen prints that will be available for purchase. The exhibit will feature the first two posters in the series along with original fine art. Following the gallery exhibit, two posters will be released digitally each week leading up to the “Game of Thrones” Season 3 premiere on March 31, 2013.
“GAME OF THRONES is a favorite of ours at Mondo. The gallery event is intended to honor the show’s attention to visual detail and the beautiful world that George R.R. Martin has imagined and series creators David Benioff and D.B. Weiss have brought to life. After the success of our San Diego Comic-Con initiative with HBO in 2012, we thought this was a perfect fit. We hope the fans feel our work has done justice to the show,” says Mondo CEO Justin Ishmael.
The gallery event will also see the premiere of Brewery Ommegang’s new “Game of Thrones” beer where attendees, 21 and older, will be the first to taste the new beer. Launching in tandem with the season three debut on March 31, Iron Throne, a Blonde Ale, is the inaugural beer in the series and the result of a creative partnership between Ommegang and HBO. The collaboration is focused on developing unique beers that tie into themes and nuances of the medieval-like fantasy realm of Westeros. Iron Throne is a delicate, but piercing Golden Blonde Ale with Noble hops, a nod to having a Lannister currently on the Throne. The beer will be nationally available on draft and in 750ml bottles, for the suggested retail price of $8.50 per bottle, beginning in mid to late March and will be followed by the launch of additional beers.